Our brand world

KuchenMeister – Tradition & innovation since 1884

What originally began as a small family business has evolved over the years into a diverse bakery products brand. With passion and craftsmanship, we bake not only delicious cakes, but also traditional specialties such as German fruit cake (Stollen) and tree cakes (Baumkuchen).

Our year-round range offers something for every taste – from cake bases to muffins, waffles and cakes to croissants. In addition to traditional recipes, we value diversity: many of our products are vegan or halal-certified.

Logo KOALA Kekse

KOALA – Snacking fun for young and old

Since the 1990s, our Koala biscuits have been providing a unique treat with their creamy milk or cocoa filling. But they are more than just a snack: we annually change the surprise figures, making them popular collectibles!

The cute, small, koala-shaped biscuits not only make snacking fun, but also add joy to everyday life.

Private label – your brand, our bakery art

With over 50 production lines, we offer customised solutions for private label products as a B2B partner. Whether individual recipes or exclusive packaging – we support businesses with our experience and flexibility.

Together we will expand your baking portfolio!

Co-manufacturing – Partnerships with added value

With state-of-the-art production technology and many years of experience, KuchenMeister offers a reliable partnership in co-manufacturing. Whether specific recipes, tailor-made processes or individual packaging solutions – the visions are professionally implemented.

Together, we take products to the next level!

Licensed brands

In collaboration with renowned brands, we create exclusive baked goods that combine well-known characters and brand worlds with our craftsmanship. Immerse yourself in our versatile licensed products and discover how we combine pleasure and brand love!

YES – The cult product with comeback success

YES conquered the German market in the early 1980s and quickly became a veritable cult snack with the legendary slogan ‘Small cake instead of many words’. The luscious little cakes with a delicate cream filling and crisp chocolate shell delighted an entire generation.

Indulgence for every occasion

Since April 2011, YES has been back on the market year-round – in the popular varieties, cocoa and caramel. In addition, limited special editions appear regularly, thus increasing variety.

Whether as a sweet treat between meals, a little perk for special people or a nostalgia snack – YES is and will always be the little cake that brings great joy!

Mövenpick – Fine baked goods for every taste

Since 2019, we have been creating exclusive baked goods together with Mövenpick that promise the highest level of indulgence. Look forward to a delicious range of succulent brownies, creamy cheesecakes and delicate mini cakes. Every year, we surprise you with a new, seasonal product of the year.

Try our Mövenpick baked goods and enjoy quality that you can taste!

SMARTIES – The colourful treat for on the go!

Together with SMARTIES, we have developed a unique product: fluffy marble cake dough, refined with dark chocolate and colourful SMARTIES® chocolate candies. The individually wrapped muffins are perfect for on the go, as a sweet snack between meals or something to share with the whole family.

A colourful treat for young and old!

Mars – Unique croissant moments

We have been a proud partner with Mars since 2024, and together we bring irresistible moments of pleasure to the market. Our soft croissants in a handy snack format are filled with the distinctive Mars or Milky Way cream – a seductive combination of creamy caramel or rich chocolate.

Perfect for on the go or as a treat between meals – experience the unique taste of Mars and Milky Way in every bite!

The Mouse – enjoyment for young and old explorers!

Together with Westdeutscher Rundfunk (WDR), we have developed a very special bread: Mouse Bread from KuchenMeister brings the charm of the popular Show with the Mouse to the breakfast table.

The delicious combination of whole wheat, 11% quark and 6% carrot bits makes it a nutritious and delicious choice for the whole family. Perfect for explorers big and small!

Verpoorten cake – The finest indulgence with eggnog liqueur

In collaboration with the Verpoorten company, we create delicious tree cake tips (Baumkuchenspitzen) refined with original Verpoorten egg liqueur. Our lush tree cake confection, enveloped in fine dark chocolate, ensures special moments of indulgence.

Thanks to our strong partnership with Verpoorten, we combine the finest bakery art with the distinctive note of the popular eggnog. Experience the perfect combination of tradition, quality and unique taste!

Onlineshop

Entdecke die Vielfalt von KuchenMeister

Ob für das Frühstück, den Nachmittagskaffee oder als süße Belohnung zwischendurch – bei KuchenMeister findest Du das perfekte Gebäck für jeden Anlass. Unsere hochwertigen Backwaren überzeugen mit traditioneller Handwerkskunst, besten Zutaten und einzigartigem Geschmack.

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